The men’s fashion specialist Boston has opened the doors of its first store in Cáceres, located in the Ruta de la Plata shopping center in the capital.

With dimensions of 154 square meters, in this new physical point of sale you will be able to find the latest novelties of the season in menswear of the Spanish brand.

The new store stands out for its architectural design for which Boston has opted for noble materials such as wood or stone, and open spaces where light is the protagonist, environments «inspired by nature itself with a zen air and a touch of industrial spirit, offering an interesting combination of trend and tradition».

The result is a «new concept store that breaks with the archetypes of the sector to surprise the visitor», with high ceilings, ascending lines, sinuous shapes in the furniture and a clear inclination for neutral colors, reminding us that «the present and future of fashion is a more sensory and personalized shopping experience», according to the brand.

Boston’s men’s fashion proposals for this spring-summer that can be found in the new store include a wide selection of sporty garments with an urban character, casual looks for everyday wear, and a careful line of suits designed for the most special moments.

In this way, the brand’s spring-summer 22 collection has been designed to bring a unique and personal style to today’s man, adapting with versatility to the character of each customer and his lifestyle.

With the opening of Boston’s first physical point of sale in Cáceres, the company adds its second establishment in Extremadura, which already has a store in the El Faro shopping center in Badajoz, and with which the firm continues with its «ambitious expansion plan».