Discover Bogner’s global expansion with the grand opening of its inaugural standalone concept store in London’s prestigious Mayfair district. As a top-tier ‘athluxury’ brand, Bogner sets the stage for an unparalleled shopping experience, introducing a five-storey haven on Dover Street.
Explore personalized services, exclusive collections, and private shopping, epitomizing Bogner’s fusion of sports and fashion. The London store showcases meticulously curated seasonal collections seamlessly integrating athleticism and high fashion across diverse attire and accessories for both on-mountain adventures and everyday wear.
At its core, Bogner’s AW23/4 offering features Ready-to-Wear and Sports collections for women, men, and children, alongside the lifestyle-infused, functionally chic Bogner Fire + Ice brand.
Hot on the heels of global success, the London concept store follows recent launches in fashion capitals, including a 3,400 sq ft marvel on New York’s Madison Avenue and a flagship on Los Angeles’ Sunset Blvd. These additions solidify Bogner’s triumph after successful short-term and pop-up locations on both coasts.
Gerrit Schneider, Bogner’s visionary CEO, expresses excitement, marking this venture as a monumental milestone. Embodying timeless elegance and unwavering commitment to exceptional quality, Bogner’s journey towards global prominence is now more captivating than ever. Explore the epitome of ‘athluxury’ at Bogner’s Mayfair flagship.
