Explore the pinnacle of Alpine luxury as Bogner, the iconic German brand, expands its footprint in the United States with the opening of two permanent flagship stores in New York and Los Angeles.

This strategic move follows Bogner’s successful short-term and pop-up ventures on both coasts, showcasing the brand’s deep commitment to the U.S. market, currently contributing to approximately 25% of the company’s revenue.

Uncover sophistication at the Madison Avenue flagship (755 Madison Avenue), a 3,400 sq ft modern chalet-inspired haven. The store boasts a subdued color palette, natural materials, and exquisite design details. White oak adorns the walls, while a blend of white oak and concrete graces the flooring. Matte black steel fixtures elegantly showcase Bogner’s curated clothing and accessories, complemented by Austrian blue stone accents.

Meanwhile, the Sunset Strip location (8500 Sunset Blvd) pays homage to Los Angeles’ architectural allure. Spanning 2,500 sq ft, the store features a central masterpiece known as ‘The Pod,’ bathed in black lacquer, echoing the sleek style of the city. Transparent windows offer panoramic views of La Cienega Boulevard. A digital billboard within the store and facing Sunset Boulevard adds a contemporary touch, showcasing exclusive Bogner video content. Throughout the space, a cohesive and modern aesthetic is maintained with the exclusive use of concrete, steel, and lacquer materials, accentuated by minimal illuminated fixtures.

Step into these flagship stores to explore Bogner’s latest offerings from the Fall/Winter 23/24 collections, featuring Ready-to-Wear and Sports collections for women, men, and children, along with the lifestyle-infused Bogner Fire + Ice brand.

Linda Ashman, Executive VP at Bogner of America, emphasizes, ‘This exciting milestone underscores our unwavering commitment to the US market. It is a testament to our belief in the power of physical retail and our dedication to providing an exceptional in-person experience for our customers. We are confident that these new spaces will not only captivate and inspire but also reaffirm our brand’s enduring presence in the hearts of our valued US customers.

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