Blueberry names celebrity stylist Kate Young as senior advisor

Blueberry, a trailblazer in the digital fashion realm, has enlisted the expertise of celebrity stylist Kate Young as a senior advisor. With a stronghold in the digital fashion landscape for over a decade, Blueberry, led by a women-centric executive team, seeks to enhance its creative prowess under Young’s guidance. Boasting active storefronts on platforms like Roblox and Zepeto, the brand stands at the forefront of digital innovation. Kate Young, celebrated for styling A-list celebrities and collaborating with luxury brands, symbolizes Blueberry’s strategic move to seamlessly blend traditional and digital fashion.