Birks Group Inc. has announced a noteworthy 8.1% surge in sales for the holiday period ending December 30, fueled by robust performances across diverse segments. The Canadian jewelry firm witnessed substantial growth in the retail sector, with third-party branded watches outperforming the previous year. Renovated stores in Chinook and Laval, coupled with a substantial uptick in e-commerce sales, significantly contributed to this success.
Over the eight-week period, the company achieved a commendable 3% increase in comparable store sales, driven by exceptional performances in both branded watches and Birks fine jewelry.
Jean-Christophe Bédos, President, and CEO of Birks Group, expressed satisfaction, stating, «Our sales teams have delivered remarkable results this holiday period, achieving significant sales growth over last year. This accomplishment reflects our determination, commitment to customers, and the ongoing implementation of our strategic plan.»
Bédos highlighted the company’s focus on delivering excellence in customer service, expanding sales in the high-end luxury watch and jewelry market in Canada, and building on the success of the Birks product brand. He extended sincere appreciation to all employees for their continued perseverance and dedication.
The positive holiday sales results underscore Birks Group’s strong market positioning and its commitment to delivering outstanding products and services to customers.