Explore the fashion synergy as Bebe, the iconic brand, collaborates with Grammy Award-winning singer and style maven, Ciara, in the much-anticipated ‘Bebe x Ciara’ capsule collection. This exclusive collaboration spans Bebe’s key categories, including dresses, denim, sportswear, and accessories like hats, handbags, footwear, and eyewear. Look forward to this stylish fusion set to debut in both the Fall and Holiday seasons.
Ciara takes center stage as the creative director, infusing her signature tomboy-chic style into Bebe’s dynamic and ever-evolving aesthetic. The collection emphasizes self-expression, offering a versatile range for every fashion aficionado. The campaign, featuring Ciara as the face, will be unleashed across the US through social media, out-of-home advertising, and print.
Ciara shares her enthusiasm for this collaboration, stating, «Growing up, the Bebe brand was iconic! My vision as Creative Director is to blend my personal style elements – from the girl-next-door to tomboy, glam, and edge, with a nod to the 90s. I want this collection to empower women to style it in their way and feel confident on their terms.»
Embrace the bold sophistication that defines Bebe, with Ciara adding her unique touch. Joseph Gabbay, CEO of Bluestar Alliance (Bebe’s parent company), expresses excitement, stating, «We are thrilled to welcome Ciara to the Bebe family. Her unique and bold fashion sense makes her a perfect partner for the Bebe brand. Anticipate the realization of her creative vision, captivating our diverse, global audience.