In a festive collaboration with Aardman, Barbour introduces Shaun the Sheep as the star of its latest Christmas campaign. Directed by Steve Harding Hill, the heartwarming stop-motion film unfolds at Mossy Bottom Farm, bringing to life Barbour’s rich heritage.
The narrative takes a playful yet thoughtful turn as Shaun, Bitzer, and the Flock embark on an adventure to repair the Farmer’s cherished Barbour wax jacket. Concerned about potential damage compromising its warmth and waterproof features, the flock’s repair attempts lead to comical chaos. Ultimately, Bitzer magically restores the jacket, showcasing Barbour’s commitment to quality craftsmanship.
Beyond its charming storyline, the campaign carries a strong sustainability message, underscoring Barbour’s century-long dedication to extending the life of its garments. With over 100 years of experience, Barbour’s re-waxing and repair services are integral to its Wax for Life initiative.
Paul Wilkinson, Commercial Director, notes, «This Christmas, we aim to highlight the importance of prolonging garment life. Partnering with Aardman and featuring Shaun the Sheep allows us to create an engaging film with a meaningful message.» Barbour’s Wax for Life program annually services over 73,000 wax jackets globally, emphasizing that a Barbour jacket’s durability knows no age.
Experience the charm and sustainability of Barbour’s Christmas campaign, encouraging customers to trust Barbour’s professionals for re-waxing and repair needs. Make your festive memories with Barbour, where tradition meets timeless quality.