Explore the Intersection of Fashion and Music with Balenciaga’s Latest Capsule Collection, «Balenciaga Music|Archive.» The limited-edition release features a hoodie (€990) and two T-shirt models, long-sleeved (€695) and short-sleeved (€595). Adhering to Balenciaga’s iconic black and white palette, the pieces showcase a stylized ‘A’ in white or red on the front, while the back displays Archive’s complete discography. Each garment is equipped with an NFC chip, allowing wearers to scan and access exclusive music, including the eight-and-a-half-minute track ‘Patterns’ created by Archive for Balenciaga.
In a groundbreaking collaboration, Archive, known for its 28-year history and 12 albums, partners with a fashion label for the first time. Founding member Darius Keeler highlights the shared values of individuality and innovation between Archive and Balenciaga.
This launch is part of Balenciaga’s ongoing Balenciaga Music initiative, offering customers insights into the musical inspirations behind collections. Discover curated playlists by Demna and other artists, paired with exclusive capsule collections of music merchandise.
Demna, the creative force behind Balenciaga, emphasizes the brand’s cultural connection to music, stating, «Music is a big part of my life and an integral part of Balenciaga’s culture.» As Balenciaga continues its global expansion with recent store openings, including a prestigious space in Milan’s Galleria Vittorio Emanuele II, the brand reaffirms its commitment to innovation and collaboration, solidifying its position at the forefront of the fashion industry.