The extended partnership will focus on Roxy footwear for women and girls in the United States and Canada.
Aldo Group will play a crucial role, taking on responsibilities such as design, production, and distribution, utilizing its expertise to enhance the Roxy footwear line. Roxy, originally established as a premier action sports brand exclusively for women, embodies a commitment to celebrating the strength and resilience of women who «make waves and move mountains.»
The collaboration aims to seamlessly blend Roxy’s distinctive approach to style and performance with Aldo Group’s deep understanding of stylish and accessible footwear and accessories. This strategic partnership is poised to propel Roxy into its next phase of growth within the footwear category.
David Brooks, EVP of Action and Outdoor Sports, Lifestyle at Authentic, expressed excitement about expanding the partnership with Aldo Group. He emphasized Aldo’s leadership in the footwear space, anticipating that the collaboration would give rise to a Roxy footwear line that resonates with the brand’s beloved ethos.
Jonathan Frankel, President of Aldo Product Services at the Aldo Group, shared enthusiasm about building a stronger relationship with Authentic. The collaboration aims to unlock the full potential of the Roxy brand in women’s and girls’ footwear, drawing inspiration from Roxy’s lively and effortlessly cool DNA to solidify its position in the action sports industry.
