This strategic move significantly expands Arket’s footprint in the UK, where it currently operates only four standalone stores. The new shop-in-shop, located on the third floor, exclusively showcases a carefully curated selection of Arket’s womenswear collection.
Covering an expansive 83 square meters, the concession space embodies Arket’s distinctive design aesthetic, featuring a monochrome palette of soft greys and custom-made tables adorned with signature terrazzo stone. The lounge area incorporates restored pieces in collaboration with Artek 2nd cycle, presenting pre-loved Artek lighting, furniture, and everyday objects from the Finnish heritage brand.
Nestled among other premium and affordable-luxury labels such as Sandro, The Kooples, Zadig & Voltaire, Whistles, and Self-Portrait, Arket’s concession on Selfridges’ third floor strategically positions the brand within a vibrant retail landscape. This move allows Arket to tap into a diverse and fashion-forward consumer base, enhancing its visibility and engagement.
With a larger footprint in Selfridges, Arket aims to create a significant impact on the third-floor space, offering shoppers an immersive experience of its timeless and sustainable womenswear collection. The opening of this concession is a milestone for Arket, complementing its existing Regent Street standalone store and aligning with its strategic retail expansion plans in key locations across the UK.