As the Editor-in-Chief of Vogue and the Artistic Director and Global Content Advisor of Condé Nast, Anna Wintour has joined forces with MasterClass to lead their latest initiative, aptly named «How to Be a Boss.» Captured through the lens of world-renowned photographer Tyler Mitchell, this campaign will grace both print and digital media.
David Rogier, co-founder and CEO of MasterClass, emphasizes the core message of this collaboration: «All our instructors resonate with the message of embracing your true self without hesitation. ‘How to Be a Boss’ isn’t just a tagline or campaign; it’s a lifelong learning movement. We are deeply honored to have Anna represent our diverse group of instructors as the face of our inaugural campaign.»
Wintour’s collaboration with MasterClass extends beyond the campaign. She shares the secrets of her success through an exclusive MasterClass on creativity and leadership. In this course, she imparts invaluable wisdom on visionary leadership and unwavering confidence. Topics include ‘Plant Your Flag,’ ‘Yes or No. Never Maybe,’ ‘Impact Isn’t Seasonal,’ ‘Take Credit. Give Credit,’ ‘Own Who You Are,’ and more.
Founded in 2015, MasterClass boasts an impressive roster of 65 sessions featuring luminaries from cinema, music, sports, culinary arts, business, and more. The lineup includes renowned figures such as Gordon Ramsay, Martin Scorsese, Helen Mirren, Samuel L. Jackson, David Lynch, Christina Aguilera, Margaret Atwood, Marc Jacobs, Serena Williams, Annie Leibovitz, and numerous other exceptional talents.
With Anna Wintour leading their latest campaign, MasterClass continues to empower individuals to pursue their passions and excel in their chosen fields through the invaluable wisdom of the world’s most accomplished figures.