Amazon Fashion is forging exciting collaborations with four prominent European influencers to curate unique AW23 fashion collections. In the UK, the retail giant has partnered with actress and dancer Nikita Chadha for an exclusive edit.
The other three influential fashion voices joining hands with Amazon for the season are Gizem Emre, Virginia Stablum, and Maria G de Jaime.
In the UK segment, Nikita Chadha brings her distinctive style to craft a curated selection of «versatile staples suitable for any occasion and built to withstand the test of time.» Her collection features fashion pieces from renowned brands such as Pepe Jeans, Calvin Klein, Moschino, Swarovski, Amazon Essentials, and The Drop at Amazon Fashion.
Chadha’s edit revolves around «timeless monochrome looks» thoughtfully paired with the season’s hottest accessories, including Salomon trainers, Prada sunglasses, and JW PEI bags – all readily accessible on Amazon’s platform.
Additionally, she spotlights the highly-rated Alejandra strapless corset and satin cargo trousers from The Drop at Amazon Fashion.
This partnership underscores Amazon’s unwavering commitment to enhancing its fashion offerings on both sides of the Atlantic. In the US, Amazon has recently introduced innovative features to encourage social shopping via its app, creating a dynamic space for users to discover products and seek fashion inspiration.
The collaboration with European influencers exemplifies Amazon’s evolving approach to fashion, transitioning toward a more inspiring and trend-setting stance, a departure from its earlier days in the fashion sector.