Actress Jennifer Aniston is set to enter the beauty business with the upcoming launch of her brand, LolaVie.

While specific product details have not been disclosed, the brand hints at using natural ingredients, with an Instagram post featuring bamboo and a conical flask, along with a website allowing fans to join a mailing list for updates. Documents from 2019 reveal that a trademark application was filed for the LolaVie name for products like face and body lotion, shower gel, candles, and haircare. Aniston previously launched a perfume under the same name in 2010. Her entry into the beauty industry puts her alongside celebrities like Gwyneth Paltrow, Rihanna, Kim Kardashian, and others.