While specific product details have not been disclosed, the brand hints at using natural ingredients, with an Instagram post featuring bamboo and a conical flask, along with a website allowing fans to join a mailing list for updates. Documents from 2019 reveal that a trademark application was filed for the LolaVie name for products like face and body lotion, shower gel, candles, and haircare. Aniston previously launched a perfume under the same name in 2010. Her entry into the beauty industry puts her alongside celebrities like Gwyneth Paltrow, Rihanna, Kim Kardashian, and others.

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