Zyler, the pioneer in AI-powered virtual fashion try-on software, is making waves in its partnership with John Lewis Fashion Rental. The integration of Zyler’s groundbreaking visualization tool has yielded extraordinary results, contributing to over 30% of sales on the John Lewis Fashion Rental platform.
Furthermore, Zyler reports an impressive 16% engagement rate among web visitors, with each user viewing an average of 52 outfits. These statistics have surpassed expectations, demonstrating the enthusiastic response from customers to this virtual try-on technology.
Alexander Berend, Zyler’s CEO, exclaims, «The impact is profound, with a substantial sales contribution, robust user engagement, and a high volume of outfits viewed per user.»
The ‘Try it On’ feature, seamlessly embedded within the John Lewis Fashion Rental website, is a game-changer. It empowers customers to visualize how an outfit complements their style before committing to a rental—a critical advantage for those preparing for significant and time-sensitive events. Zyler emphasizes the significance of this feature, which enables users to upload a headshot and provide sizing details for a precise virtual try-on experience in the comfort of their homes.
Danielle Gagola, John Lewis’ Innovation Lead, notes, «The remarkable results we’ve observed within the first few months indicate a strong resonance with our customers. As we transition into the winter season, we eagerly anticipate more customers using this service to discover the perfect outfit for their Christmas celebrations.»
John Lewis was an early adopter of this groundbreaking technology, introducing it during the summer as the first of its kind for a UK rental site. The service spans an impressive 750 items, allowing customers to upload their headshot and input vital measurements, including height, bra size, and dress size. Powered by the renowned rental giant HURR, Zyler’s earlier trials revealed that the average customer enthusiastically scrolled through 250 different outfits using this transformative technology.
