Zara, under the umbrella of Inditex, swiftly took action on Monday, removing an advertising campaign from its website and app. The campaign, featuring mannequins with missing limbs and statues wrapped in white, sparked calls for a boycott from pro-Palestine activists who deemed the images insensitive to the conflict in Gaza.
Inditex addressed the removal, citing it as a routine part of content refreshing, without directly commenting on the boycott. Launched on Dec. 7, the «Atelier» collection, inspired by men’s tailoring from past centuries, includes six jackets priced from $229 to $799.
Zara faced intense scrutiny on Instagram, with tens of thousands of comments, Palestinian flags, and the hashtag «#BoycottZara» trending on X messaging platform. Critics argued that the photos, depicting an artist studio setting, were inappropriate given the ongoing Israel-Hamas conflict.
While Zara did not provide a direct response, this incident highlights the heightened sensitivity international brands navigate in the face of geopolitical conflicts, with growing calls for company boycotts.
