In a rapid response to mounting public discontent, Zara, the renowned Spanish fashion brand under the umbrella of Inditex, the world’s largest fashion retailer, has retracted a contentious advertising campaign. This move comes following widespread online criticism, with calls for a boycott gaining momentum, as the campaign drew parallels with the strife in war-torn Gaza.
Zara addressed the controversy on Tuesday, refuting claims of intentional resemblance but acknowledging customer concerns. The disputed images, deemed offensive by some, were promptly removed from the website. One image featured a model holding what appeared to be a wrapped body in a setting reminiscent of destruction in Gaza.
Despite the denial, social media erupted with accusations that Zara was making light of the situation in Gaza, leading to a surge in calls for a brand boycott. Zara clarified that the campaign concept was developed in July and photographed in September, emphasizing its intention to showcase «unfinished sculptures in a sculptor’s studio» within an artistic context.
Expressing regret for any misunderstanding, Zara reaffirmed its «deep respect towards everyone.» The brand sought to assuage concerns by highlighting the pre-existing timeline of the campaign’s creation.
Notably, as the Gaza war unfolded on October 7, Inditex announced the temporary closure of its 84 Zara stores in Israel.
Zara’s swift action in removing the controversial ad aligns with its commitment to addressing public sentiment promptly. The brand’s responsiveness is crucial in light of the ongoing tensions between Israel and Hamas, further emphasizing Zara’s commitment to rectifying unintended offense and maintaining its brand integrity.