Zalando Extends Partnership with Copenhagen Fashion Week Until 2026: A Commitment to Sustainable Fashion
Copenhagen, [Date] – In an exciting development, Zalando, the renowned fashion e-commerce platform, has announced an extension of its strategic partnership with Copenhagen Fashion Week, cementing their collaboration until 2026. This renewal underscores their shared dedication to catalyzing positive change within the fashion industry, with a focus on sustainability.
A central highlight of their enduring partnership has been the prestigious Zalando Sustainability Award, which played a pivotal role from 2020 to 2023. This distinguished award has provided a prominent platform for over 15 talented designers to showcase their creations on the revered runways of Copenhagen Fashion Week. Notable designers such as Stamm and Nikolaj Storm Copenhagen have received this accolade, a testament to their exceptional contributions to sustainable fashion.
In April 2023, the Zalando Sustainability Award evolved into the Zalando Visionary Award for SS24, mirroring the dynamic nature of the fashion landscape. This visionary award recognizes pioneers in the industry, allowing designers to spotlight their unwavering commitment to design innovation, creativity, social impact, and sustainability.
Starting now, the Zalando Visionary Award will become an annual highlight in the fashion calendar, held every August. The winning brand will not only secure a coveted slot on the official Copenhagen Fashion Week Spring/Summer season schedule but will also receive a substantial monetary prize and additional support for their show production. Applications for the SS25 Zalando Visionary Award will open in early 2024 and will require aspiring designers to demonstrate their groundbreaking work in key areas such as Creativity and Design, Social Impact, and Innovation. Compliance with Copenhagen Fashion Week’s Minimum Standards is essential for eligibility on the official show schedule, ensuring a commitment to industry best practices.
Lena-Sophie Roper, Director of Designer and Luxury at Zalando, expressed her enthusiasm for the collaboration’s progress, stating, «Throughout our partnership, we’ve witnessed exceptional talent gracing the stage, each bringing their unique, innovative designs to the Copenhagen runway. With each step, our vision is to reshape the future of the fashion industry, making it more daring and innovative. Alongside Copenhagen Fashion Week, we are deeply committed to driving positive change in the fashion landscape, and we take immense pride in the impact we’ve achieved and will continue to make through the Visionary Award.»
This extended partnership between Zalando and Copenhagen Fashion Week signals a promising future for sustainable fashion, with innovation, creativity, and social responsibility at its core. Together, they are champions of a more responsible and visionary fashion industry, setting new standards for excellence and positive change.
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