This extraordinary collaboration marries Barbie’s imaginative and playful style with Wrangler’s iconic western design elements. Among the standout pieces in this collection is Wrangler’s classic bootcut jean, reimagined in a dazzling Barbie pink shade. Furthermore, this collection introduces the first-ever Wrancher Dress Jean for women.
The Wrangler x Barbie collection goes beyond denim, encompassing a diverse range of casual and statement pieces including shirts, dresses, tees, and jackets. Each item is infused with bold colors, lively prints, and a dash of western charm. Barbie, renowned for her various roles, including those of a farmer and equestrian, perfectly complements Wrangler’s rich heritage.
Jenni Broyles, Senior Vice President at Wrangler, expressed, «Wrangler has earned a unique position in women’s fashion, offering western style that transcends lifestyles, occupations, economic backgrounds, genres, geographies, and generations. Barbie has become a cultural symbol of empowerment, and with this collection, we aim to encourage individuals from all walks of life to embrace their unique identities and make a statement that echoes across time.»
The Wrangler x Barbie collection is now available for purchase on Wrangler.com and can also be found at select retailers, including Dillard’s, Buckle, Boot Barn, and Cavender’s. Don’t miss out on the opportunity to embrace this captivating fusion of fashion and empowerment.