In a strategic move to adapt to the evolving consumer and retail landscape, Wolverine Boots and Apparel has entered into an exclusive sock licensing agreement with Renfro Brands. This partnership aims to capitalize on Renfro’s extensive expertise in sock manufacturing, enabling Wolverine to offer a diverse range of high-quality socks for both men and women.
Tom Kennedy, President of Wolverine Boots and Wolverine Worldwide’s Work Group, emphasized the significance of this collaboration, stating, «Our decision to partner with Renfro reinforces our commitment to prioritizing the sock category, allowing us to better meet the needs of our retail partners and consumers. Wolverine, in collaboration with Renfro, is dedicated to delivering industry-leading products, elevating our commitment to comfort and durability.»
With a legacy dating back to 1921, Renfro Brands brings over a century of leadership in the sock industry, having pioneered numerous innovations. The company’s portfolio includes approximately 20 sock brands, such as Polo, Merrell, Dr. Scholl’s, and HotSox.
Kevin Venable, Senior Brand Director at Renfro Brands, expressed enthusiasm about the collaboration, stating, «We’re excited to expand our portfolio with the addition of Wolverine. This strategic partnership between two market-leading brands allows for the introduction of innovative solutions that cater to the evolving needs of consumers and retailers.»
Wolverine socks produced by Renfro are slated to launch in January 2024 and will be readily available at retailers nationwide and online through Wolverine’s official platform.
Explore the fusion of expertise as Wolverine and Renfro redefine the sock industry with their exclusive partnership.
