Leading Asian distributor, Bluebell Group, and luxury leather goods brand Wandler have forged a strategic partnership to introduce Wandler to the Japanese market. This collaboration, in conjunction with Bluebell Japan, marks a significant move for both entities, blending Wandler’s distinctive aesthetic with Bluebell Japan’s vast market expertise.
While the specific terms of the partnership remain undisclosed, both parties express their excitement for this new endeavor. Joost Doeswijk, Wandler’s COO, underscores the importance of collaborating with a local specialist like Bluebell Japan to successfully penetrate the Japanese market. Elza Wandler, the brand’s founder, launched Wandler in 2017 and has since expanded her collection to encompass various bags and shoes.
Serge Grebert, President of Bluebell Japan, recognizes Wandler’s exceptional craftsmanship and luxurious designs, expressing optimism about the partnership’s potential to offer Japanese consumers a fresh and appealing option in the luxury market.
Established in 1954, the Bluebell Group boasts an extensive distribution network, including flagship stores, shop-in-shops, counters, multi-brand concepts, and a selective wholesale network. The group operates across various categories, including accessories, footwear, apparel, fragrance, beauty, gourmet, jewelry, watches, and tobacco, and is present in multiple Asian markets as well as Australia.
This collaboration marks a pivotal step for both Wandler and Bluebell Group as they work together to expand the brand’s presence and influence in the Japanese luxury market.