Vuori, the US activewear brand with a Southern Californian flair, is set to make a splash in London with a one-day pop-up event introducing its highly-anticipated women’s Vuori BlissBlend collection. This exclusive pop-up, situated at the elegant No 19 Greek Street in Soho, will open its doors for a limited time on September 12th, from 6 pm to 8 pm. During this short but captivating event, visitors will have the opportunity to step into a colorful and immersive world created by Vuori, complete with a series of unique wellness experiences.
This multi-dimensional event represents Vuori’s first foray into the UK pop-up scene since its successful UK market entry in 2022. Last year, the brand made a significant splash by opening its maiden physical store outside of the US in London’s Covent Garden.
At the Soho townhouse, spanning four floors, guests will be treated to a captivating journey through a creative realm designed to showcase the brand’s innovative new fabric. The experience will feature mesmerizing light installations, interactive digital mapping, personalized aura readings, and enticing retail opportunities. Moreover, attendees will have the privilege of participating in a custom meditation session led by Chloe Pierre, the acclaimed author and founder of @Thy.Self.
The star of the show is the Vuori BlissBlend collection, introducing the AlltheFeels Legging, priced at £110, and the AlltheFeels Bra, priced at £65. These fashion-forward pieces are available in a range of stylish colorways, including Almond, Lake, and Claret, catering to a broad spectrum of sizes from XS to XXL.
Founded in 2015, Vuori initially gained recognition as a men’s activewear brand before successfully expanding its product offering to include a women’s line. Over the years, Vuori has firmly established itself as a prominent player in the dynamic activewear market. The brand’s reach extends to various countries, including France, Germany, Ireland, the Netherlands, Australia, Canada, China, Hong Kong, Singapore, the Middle East, and Mexico, with a strong online presence through dedicated web stores and strategic partnerships with esteemed multi-brand online retailers.