Victoria’s Secret and its subsidiary brand, Pink, have taken a pioneering step in the world of fashion with the introduction of their inclusive intimates designed for women with disabilities. This groundbreaking move underscores their commitment to diversity and accessibility.
Introducing the ‘[VS & Pink Adaptive’ collection, a collaboration that involved direct input from individuals with disabilities, supported by Gamut Management, a consulting and talent management company dedicated to empowering people with disabilities. The development process included rigorous wear testing, insightful focus groups, and feedback panels to ensure these collections meet the unique needs of this community.
The ‘[VS & Pink Adaptive’ collection is now available in Victoria’s Secret and Pink’s most popular intimate lines, including Victoria’s Secret’s ‘Body by Victoria’ and Pink’s ‘Wear Everywhere.’ These collections feature innovative elements such as magnetic closures for convenience, sensory-friendly fabrics, fully adjustable and convertible front straps, period panties, and more.
In the Victoria’s Secret collection, Adaptive bras are offered in cups ranging from B to G and bands from 32 to 44, while Adaptive panties are available in sizes from XS to XXL. For Pink, Adaptive bras come in cups from A to DDD and bands from 32 to 42, with Adaptive panties in sizes XS to XXL. Prices for Victoria’s Secret and Pink Adaptive intimates start at $16.50 for panties and $36.95 for bras.
Janie Schaffer, Chief Design Officer at Victoria’s Secret, expressed her pride in this initiative, stating, «Having VS and Pink Adaptive available in both Victoria’s Secret and Pink’s most popular collections, featuring easy wearability and comfort in such beautiful styles and colorways is incredible – and we are so proud to share them both online and in select stores to meet the needs of women with disabilities.»
A notable milestone is Victoria’s Secret and Pink being the first intimate brands to be awarded the Gamut Seal of Approval for intimates. This certification underscores their authentic commitment to inclusivity and accessibility for people with disabilities.
Mindy Scheier, the founder and CEO of Gamut Management, shared her thoughts on this collaboration, saying, «As the first intimates brand to earn the Gamut Seal of Approval, we are honored to have partnered with Victoria’s Secret and Pink throughout the creation of VS and Pink Adaptive to ensure an authentic approach of integrating women with disabilities throughout the go-to-market journey.»
This initiative not only marks a significant stride in the fashion industry but also promotes a more inclusive and accessible future for all.