Mark Hill Hair, the UK’s premier hairstyling brand, has officially launched 18 of its cutting-edge products on the Amazon platform. This strategic move comes hot on the heels of the brand’s exclusive online retail shift from Boots and a groundbreaking collaboration with PrettyLittleThing.
Why Amazon? With a staggering 86% of UK consumers navigating the digital giant, it’s a pivotal platform for Mark Hill Hair as it sets its sights on a wider audience. The timing couldn’t be better, with the brand’s digital debut coinciding with the lucrative Black Friday, Christmas, and the Golden Quarter shopping extravaganza.
Central to Mark Hill Hair’s Amazon debut is its revolutionary ‘Pick ‘n’ Mix’ range of hot hair tools. This innovative collection empowers users to seamlessly swap between more than 20 different barrels, offering endless possibilities for creating a diverse range of hairstyles in the comfort of home.
This move follows Mark Hill Hair’s recent collaboration with fashion powerhouse PrettyLittleThing, where its products are showcased alongside the latest in fashion and beauty. This shift follows the brand’s decision to end a two-decade exclusive partnership with high street giant Boots.
Leanne Heath, Managing Director at Mark Hill Hair, expressed enthusiasm about this latest expansion: «Adding Amazon to our roster of retailers significantly expands our reach, ensuring our products are easily accessible to customers. This marks the next step in our journey to enhance our online presence, with plans to introduce an even wider range of products on the platform in the coming months.»
Elevate your hairstyling game with Mark Hill Hair – now available on Amazon. Discover the future of at-home hairstyling with our ‘Pick ‘n’ Mix’ range, and stay ahead of the trend this season.