Uniqlo, the renowned Japanese fast fashion giant, has unveiled an eagerly anticipated collaboration with iconic fashion designer Jil Sander. This marks a remarkable return to their successful partnership, initially forged 11 years ago.
The upcoming collection, aptly named +J, is poised to make its debut this autumn, promising a harmonious blend of Uniqlo’s manufacturing prowess and Jil Sander’s signature design ethos, characterized by minimalist aesthetics, clean silhouettes, and an unwavering commitment to premium fabrics.
In a candid interview with Uniqlo’s in-house magazine, LifeWear, Jil Sander provided valuable insights into the collaboration and shared her reflections on her life in her native Hamburg.
Sander expressed her admiration for Uniqlo, citing its wealth of experience and profound knowledge in manufacturing. She praised the brand for its limitless possibilities, from seamless logistics to the infusion of Japanese culture, and meticulous attention to detail. It’s worth noting that Sander embarked on her fashion journey in 1968, initially utilizing her mother’s sewing machine.
At the age of 76, Jil Sander’s design philosophy remains as distinctive as ever. She places a strong emphasis on designing directly on the human body, meticulously conducting numerous fittings to achieve the perfect three-dimensional form. Her design process takes into account various angles, proportions, and the diverse needs of customers, ensuring versatility and enduring appeal.
This collaboration marks a triumphant reunion after their initial project, which featured an array of 40 pieces for both men and women, encompassing coats, jackets, knitwear, and Sander’s iconic form-fitting white Egyptian cotton T-shirts. Following a brief hiatus, the two creative forces joined hands again to reintroduce a one-of-a-kind collection in 2014.
Reflecting on her illustrious career, Sander fondly recalled her early days as a fashion editor for a prominent German fashion magazine. Her penchant for suggesting design improvements during fashion shoots eventually caught the attention of a leading high-tech fabric producer. This serendipitous encounter ignited her passion for fashion design, allowing her to create clothing rather than merely capture existing fashion through photography.
Since her retirement, Jil Sander has embraced a more understated lifestyle, focusing on cultivating her private garden in the picturesque surroundings of Hamburg. Her deep connection to nature and the unique quality of Northern Germany’s light has profoundly influenced her choice of fabrics and design sensibilities. She values the region’s clear and brilliant light, which accentuates every detail of fabric weaves and serves as a constant source of inspiration for upholding uncompromising quality.
Fashion enthusiasts worldwide eagerly await the +J collection, poised to combine Uniqlo’s operational excellence with Jil Sander’s timeless design philosophy. This collaboration promises to deliver fresh and sophisticated interpretations of fast fashion that resonate with the discerning modern consumer.