Discover the latest in beauty tech as Ulike, the trailblazing Chinese beauty technology group established in 2013, unveils its European expansion strategy with a new office in Paris. Positioned to dominate the European market, Ulike introduces its cutting-edge semi-definitive pulsed light hair removal technology through flagship devices—Ulike Air 2 and Ulike Air 3, competitively priced at €309 and €339.
In the dynamic landscape of beauty tech post-Covid, Ulike aims to rival industry stalwarts like Philips and Braun, standing out with its patented «sapphire ice-cooling» technology. This unique feature ensures a skin-cooling experience, delivering a secure, enduring, and pain-free hair removal solution.
Financially robust, Ulike achieved a remarkable €770 million turnover in 2022, marking an impressive 80% growth over the past three years. With 1,200 employees, four production centers, and two research and development centers in China and South Korea, Ulike solidifies its global presence with six offices, including the latest addition in Paris.
Driving Ulike’s European expansion is Wanfen Xia, appointed as Managing Director for Europe and the Middle East. Boasting a background in business studies and a career that spans BETC and entrepreneurial projects with China Data Group, Xia brings valuable expertise. Accompanying her is Hervé Bouvier, an industry veteran with significant roles at L’Oréal and Estée Lauder, offering advisory support to the marketing department. Gaelle Bouvier, former Communications Director for the Ieva group, takes the reins as Head of Communications for Ulike in Europe.
Ulike’s strategic retail expansion in France, scheduled for early 2024, includes department stores and the selective network. Currently, Ulike’s pulsed light hair removal devices are available through its e-commerce site. Additionally, in Asia, Ulike introduces premium at-home technologies, including a device priced over 1,000 euros designed to combat signs of aging.
As Ulike reshapes the European beauty tech landscape, anticipate groundbreaking innovations and strategic leadership. Stay tuned for updates as Ulike charts its course in defining the future of beauty tech in Europe.
