In a groundbreaking study by GoHenry, UK kids, including the tech-savvy Gen Alpha and Gen Z, are spearheading the circular fashion movement, showcasing both entrepreneurial flair and a love for secondhand clothing. An impressive 80% of UK children aged 6-18 are actively engaging in sustainable fashion practices, with 47% allocating up to £250 annually to pre-worn treasures.
Remarkably, 45% of these young fashion enthusiasts are not just buyers but entrepreneurs, partaking in the resale market, turning their secondhand fashion finds into lucrative opportunities. These enterprising individuals are reshaping the fashion landscape, earning an average of £60 per year, with 40% pocketing up to £100 annually through platforms such as eBay, Depop, and Vinted.
The study underscores the economic and eco-friendly motivations behind this trend. Young consumers, some as young as eight, are leveraging secondhand platforms to stay on-trend, replenish their wardrobes, and even earn extra income—all without the need for substantial new purchases.
Furthermore, the report reveals a significant surge in annual spending, with a 78% increase on Depop and a 24% rise on Vinted from 2021 to 2022. As financially astute individuals, 55% are opting for pre-owned items to save money, while 20% are making ethical and environmentally conscious choices.
This new generation is setting a remarkable precedent as the most socially conscious and financially savvy cohort, reshaping the fashion landscape by fostering sustainability and entrepreneurship.