This all-encompassing collection offers footwear crafted from materials sourced from land that adheres to regenerative agricultural practices. Regenerative agriculture emphasizes a harmonious relationship with nature, promoting soil restoration, biodiversity, carbon sequestration, and long-term land preservation.
Key highlights from the ‘Regenerate by Ugg’ collection include the Neumel Crafted Regenerate Boot, Classic Mini Regenerate Boot, Campfire Crafted Regenerate Boot, Scuffette II Regenerate Slipper, and Tasman Regenerate Slipper.
To bring this environmentally-conscious collection to life, Ugg collaborated with influential figures in the regenerative community. Among these changemakers is Marina Testino, a Parsons graduate known for her advocacy of sustainable fashion and conscious consumerism.
Jesse Smith, the Director of Land Stewardship for White Buffalo Land Trust, played a pivotal role in shaping this sustainable line. His unwavering commitment to regenerative agriculture has significantly impacted food production, soil health, and biodiversity.
María Bernad, a Paris-based stylist and influencer renowned for her dedication to sustainable fashion practices, contributed her unique sense of style to the collection.
Jerome Foster II, a 21-year-old environmental justice activist and the youngest-ever White House Advisor, provided invaluable insights into climate activism and community impact.
Additionally, Zaya Guarani, an internationally acclaimed model with roots in the Brazilian Amazon, used her platform to advocate for Indigenous rights and climate justice, making a significant contribution to the project.
This collection launch aligns seamlessly with Ugg’s mission to restore one million acres of grassland into regenerative farmland by 2025, with a vision to create a lasting impact on the Australian sheepskin industry.
In 2022, Ugg initiated a long-term grant partnership with the Savory Institute, focusing on the promotion of regenerative farming practices on sheep farms in Australia. Their combined efforts have already led to the restoration of an impressive 310,000 acres, marking substantial progress towards their ambitious goal.
