This strategic move marks the initiation of a transformative era, commencing with the iconic custom Di Bag acquiring its own digital product passport (DPP).
By aligning with the Consortium, Tod’s gains access to state-of-the-art blockchain technology, propelling the brand into a new epoch of digital luxury. The collaborative nature of this initiative not only equips Tod’s with a ready-to-use DPP solution but also unlocks avenues for pioneering digital brand development.
Digital product passports have become instrumental in the luxury industry, serving the dual purpose of ensuring authenticity and providing traceability for premium products. Tod’s DPP for the Di Bag serves as a testament to the bag’s authenticity, offering ownership certificates that unveil the intricate details of production, craftsmanship, raw materials’ origin, and sustainability certifications, as well as the brand’s unwavering commitment to sustainability.
Each custom Di Bag is now digitally linked to an immutable traceability token, ensuring a secure and transparent journey from creation to ownership. Tod’s plans to extend the use of the Consortium’s solutions to other collections in the future, reinforcing its dedication to innovation and customer-centric experiences.
Carlo Alberto Beretta, Tod’s General Brand Manager, emphasized the brand’s commitment to customer experience, stating, «Customer experience is at the core of everything we do, and this allows us to further enhance the relationship with our communities, enabling us to directly share the story behind our products through the power of blockchain technologies.» Tod’s, through this strategic collaboration, is poised to redefine the digital luxury landscape and elevate the connection between the brand and its discerning customers, setting a new standard in the industry.
