Digital retail powerhouse THG has solidified a groundbreaking, multi-year partnership with Williams Racing, just in time for the upcoming US Grand Prix.
This multi-dimensional alliance positions THG as the official partner on several fronts, with a particular emphasis on its cutting-edge digital commerce solution, Ingenuity. Ingenuity will seamlessly integrate a data-driven approach, proprietary software, and state-of-the-art technology to oversee the global distribution of Williams Racing merchandise for e-commerce. The primary objectives are to enhance speed to market, fortify customer loyalty and satisfaction, and optimize operational efficiency.
The partnership extends to include THG’s renowned Myprotein sports nutrition brand, with a key focus on inspiring the Williams team and its audience to embrace a healthier, more active lifestyle.
Collectively, THG and Williams Racing characterize this collaboration as embodying the shared DNA of two dynamic British organizations. Both entities have a rich history of cultivating leading global brands in their respective domains and excelling through data-driven technology and innovation.
Furthermore, the core objective of this partnership is to elevate performance both on and off the race track, benefiting drivers, team members, and passionate fans alike.
Another noteworthy facet of this partnership is THG Eco’s role as the team’s Official Sustainability Partner. This component of the collaboration will leverage THG’s expertise to establish effective carbon measurement practices.
THG CEO Matt Moulding expressed, «In a world where nutrition powers performance, technology fuels innovation, and sustainable practices safeguard our environment, THG is ideally positioned to bring our expertise to Formula 1, the pinnacle of global motorsport.»
James Vowles, Team Principal of Williams Racing, echoed this sentiment, stating, «Williams Racing has always been recognized as a disruptor in the racing world. We’ve found an equally forward-thinking and ambitious partner in THG, a British data-driven tech group and global brand builder. We’re excited to embark on this journey together.»
