Following its recent flagship store opening on Oxford Street, the renowned Swiss luxury watchmaker, TAG Heuer, continues its retail expansion in the capital with a brand-new boutique in the dynamic Westfield Stratford City mall.
This boutique, described as a «contemporary space in the cultural hub of East London,» marks the fourth standalone boutique in the city and the seventh in the UK, underscoring TAG Heuer’s commitment to its UK presence.
Occupying 72 sq m on the ground floor, the boutique has been thoughtfully designed with a modern aesthetic, immersing clients in a cutting-edge ambiance. The design harmoniously integrates natural wood and steel elements, reflecting the brand’s dedication to timeless craftsmanship fused with avant-garde design.
Adding a touch of racing heritage, the boutique incorporates color accents of blue and red, a nod to the brand’s iconic racing legacy and signature timepieces, including the Monaco.
Visitors to the Westfield Stratford City boutique, much like the recently re-opened Oxford Street flagship, can embark on a captivating journey through a sculpture of the Porsche silhouette reimagined by London artist Ben Mosley.
The boutique boasts an extensive collection of watches, including timepieces from the Aquaracer and Carrera collections. Notably, the Carrera collection is celebrating its 60th anniversary this year, introducing a range of exciting new releases.
At the freestanding interactive showcases, visitors can explore the TAG Heuer Connected Calibre E4, the latest generation of Connected watches, as well as TAG Heuer Sports Applications and wellness features.
Rob Diver, Managing Director of TAG Heuer UK and Ireland, expressed his enthusiasm, saying, «As we witness encouraging growth in our standalone boutiques, we are committed to expanding our presence in key locations across the country. Interacting with our clients and enhancing their journey remains our top priority. Westfield Stratford City represents a youthful and dynamic environment, strategically positioned in a rapidly emerging area of the town.»
TAG Heuer’s new boutique at Westfield Stratford City offers a sophisticated and immersive shopping experience, aligning perfectly with the brand’s pursuit of excellence and commitment to delivering avant-garde luxury.
