Luxury haircare leader, Kérastase, proudly introduces Sydney Sweeney, acclaimed actress and producer, as its newest global brand ambassador. Sweeney’s universal appeal, capturing the hearts of both Gen Z and Millennials, perfectly aligns with Kérastase’s commitment to a bold and authentic identity.
Rosa Carriço, global brand president of Kérastase, praises Sweeney’s warmth and fearlessness, both on and off-screen. Sweeney embodies the spirit of the Kérastase woman—confident, genuine, and unapologetically herself, reflecting the brand’s core values.
Having earned double Primetime Emmy nominations for her standout roles in series like The White Lotus and Euphoria, Sweeney is a trailblazer in the entertainment industry. As she ventures into new projects in 2024, including the romantic-comedy Anyone But You and the action-thriller Madame Web, her career continues its upward trajectory.
Sweeney expresses her excitement about joining Kérastase as a global brand ambassador, emphasizing the significance of partnering with an iconic brand. She looks forward to showcasing their collaborative projects, blending creativity and self-expression—the essence of Kérastase campaigns that are always très très chic. This collaboration follows Sweeney’s recent appointment as the global ambassador for beauty brand Laneige, extending her successful partnership as the U.S. ambassador. As Sweeney makes waves in both beauty and entertainment, Kérastase welcomes her as the embodiment of their brand essence. Stay tuned for chic and creative endeavors ahead, as Sydney Sweeney takes the helm on a fearless journey with Kérastase.
