Designed by Swarovski’s creative director, Giovanna Engelbert, the store is a stunning homage to the beauty of crystal, featuring the iconic Swarovski Octagon throughout its design.
Encompassing a vast 1,300 square meters across two floors, the flagship store captivates visitors with two giant gems framing the entrance and numerous octagons adorning the walls. A magnificent pink octagon-shaped staircase leads to the upper floor, where a white boutique space is dedicated to Swarovski Created Diamonds. The first floor boasts a lounge area serving refreshments in Swarovski’s signature Rosenthal China and a space for customers to personalize and customize their purchases.
Giovanna Engelbert, the creative mind behind the design, expressed her excitement, stating, “As New York is an iconic fashion capital and also feels like a second home to me, it is exciting to see our flagship on 5th Avenue come to life. I wanted to create the experience of entering a huge crystal – the world of Swarovski – and to ignite the imagination from the moment you step into the store.”
The flagship store features an extensive range of offerings, from crystal jewelry and home décor to eyewear, tableware, and limited-edition products. It showcases crystallized collaborations with global brands such as ’47 x MLB for the iconic New York Yankee cap and I Heart NY, alongside fine jewelry collections made with lab-grown diamonds.
Swarovski CEO Alexis Nasard emphasized the significance of the flagship store, describing it as a major milestone and a symbol of the brand’s evolution. He stated, «This unique store will make Manhattan shine brighter, allowing New Yorkers to experience all the facets of our brand in one luxury destination that brings to life Swarovski’s creativity, savoir-faire, elegance, and 128-year heritage.»
Explore the brilliance of Swarovski’s flagship store on Fifth Avenue, a dazzling testament to crystal artistry and luxury lifestyle. Visit us for an immersive experience of Swarovski’s iconic Octagon design, a symbol of enduring quality and innovation.
Discover a curated selection of crystal jewelry, home décor, eyewear, and exclusive collaborations with global brands. Ascend the grand pink staircase to explore the dedicated space for Swarovski Created Diamonds, where elegance meets modernity.
Indulge in the ultimate shopping experience at Swarovski’s Fifth Avenue store, where every detail reflects the brand’s commitment to creativity, elegance, and a 128-year heritage. Join us in making Manhattan shine brighter with Swarovski’s timeless beauty.
