Superdrug, a leading name in the UK’s health and beauty sector, is gearing up for a highly competitive Christmas trading season with the launch of its VIP Rewards app. This innovative app promises a plethora of offers and rewards for its loyal Health & Beautycard customers, both in-store and online.
To attain VIP status, customers need to reach a cumulative spend of £300, at which point they become eligible for a full year of fantastic benefits. These benefits include additional discounts, complimentary items, and more. Some of the attractive rewards comprise a generous 20% discount on Superdrug’s own-brand products and complimentary delivery. Moreover, Superdrug is committed to consistently surprising its VIP members with extra rewards throughout the year.
The rollout of this new scheme ensures that all existing Health and Beautycard app users and Superdrug.com members will automatically receive updates when they log in after October 25th. Importantly, over 150,000 Superdrug customers will immediately qualify as VIP members, granting them exclusive access to these enticing benefits for an entire year.
These ‘always on’ rewards can be seamlessly combined with other Superdrug offers, including Star Buys and Members Only prices. Matt Walburn, the E-commerce Director, explained, «We aimed to reward our customers with practical offers and ensure that these rewards remain accessible for a substantial duration.»
In addition to delivering value to its customers, this loyalty scheme underscores Superdrug’s transition from traditional physical cards to an innovative app-based approach. This strategic shift aligns with the brand’s commitment to enhancing the customer experience by amalgamating offline and online initiatives.
