StockX, the global online marketplace, achieved remarkable success on Black Friday, with trades soaring over 200% compared to the previous week. The platform experienced a rapid trading pace, exceeding one transaction per second and making Black Friday its second-largest day for first-time buyers. New customers flooded in, contributing to the platform’s outstanding performance.
Trade momentum continued throughout the weekend, with Cyber Monday transactions surpassing 2022 levels. The four-day event resulted in tens of millions of dollars in sales across various categories, including sneakers, apparel, accessories, collectibles, and electronics.
Key Highlights:
- Fear of God, Ugg, and Asics achieved their largest trade days in company history.
- New Balance is poised to conclude 2023 with record trades.
- Adidas (excluding Yeezy) experienced double-digit growth on StockX in 2023.
Product-Specific Achievements:
- The Adidas Campus sneaker entered the top 100 products on Cyber Weekend for the first time in StockX history.
- The Jordan 11 Retro DMP Gratitude (2023) secured the top spot among Jordan Brand sneakers.
- Ugg products, including the Tazz and Tasman silhouettes, set records for top-selling positions on Black Friday.
- The adidas Yeezy Slide Slate Grey claimed the No. 1 top-traded product.
- Fear of God’s Essentials line, particularly hoodies in black and oatmeal colorways, dominated the apparel category.
StockX’s ‘Shoes’ category emerged as the fastest-growing segment during Cyber Weekend in 2023 compared to 2022. The platform attracted over 10 million visitors and awarded nearly $2 million in prizes to customers during this high-traffic period.
Operating in more than 100 countries, StockX witnessed new trade records in markets like France and Canada on Black Friday. This robust performance underscores the ongoing strength of the resale space and emphasizes consumer loyalty, combining both value and brand affinity.
