Explore the magic of the festive season with Stella McCartney’s ‘Stellabration’ at Selfridges Corner Shop, a dazzling centerpiece of the Showtime! event. Running until December 28, this immersive experience promises an «emotional journey of light, joy, and nostalgia,» blending sustainable values, fashion, and art with a unique take on British holiday traditions.
At the heart of ‘Stellabration’ is ‘The Lucky Light Show,’ a collection of repurposed neons from past Stella McCartney celebrations, creatively reducing waste during the holiday season. The vintage-meets-modern aesthetic adds a touch of glamour, emphasizing the timeless enchantment of the holidays.
The ‘conscious capsule’ introduces a range of sustainable fashion, including ready-to-wear, kidswear, and vegan accessories. Star motifs and eco-friendly materials tie the collection together. Exclusive collector’s items and delectable vegan chocolates by Charbonnel et Walker complement the fashion offering.
In a groundbreaking collaboration with Veuve Clicquot, Stella McCartney unveils a world-first collection of bags and footwear crafted from Champagne Maison’s grape by-products and recycled cork. These exclusive pieces, such as a fashion Champagne bottle holder, can be pre-ordered solely at Selfridges, accompanied by limited-edition Veuve Clicquot personalized ice jackets featuring Stellabration messages.
Renowned British creator Andrew Logan contributes a captivating edit of wearable art, fashioned from recycled and recyclable glass, designed exclusively for Stellabration. Light artist Chris Levine adds to the spectacle with his original piece ‘InterStella,’ drawing inspiration from the installation’s neon and star elements.
Prioritizing sustainability, ‘Stellabration’ showcases materials that are recycled, recyclable, or biodegradable, underscoring the importance of waste reduction during the holiday season. This initiative aligns with Britain’s goal to minimize a 30% surge in waste creation during this festive period.
Selfridges, committed to eco-friendly practices, further contributes to sustainability by repurposing items from past years for its Showtime! window displays.
Immerse yourself in the magic of ‘Stellabration’—where fashion, sustainability, and festive joy converge in a celebration of light and style.
Discover more at Selfridges Corner Shop until December 28.
