Discover a fashion revolution as Spanx, the trailblazing US brand renowned for transforming the women’s shapewear landscape, makes its mark with the first UK apparel pop-up at London’s prestigious Selfridges. Nestled on the third floor within the Denim Studio, this pop-up introduces the innovative world of Spanx apparel and activewear to the discerning UK audience.
Drawing on over two decades of design mastery and its distinctive innovative technology, Spanx unveils a curated selection of wardrobe essentials. From confidence-boosting shapewear to versatile activewear, these offerings redefine comfort and style for women on any occasion. This venture into apparel signifies an exciting evolution for the brand, expanding its product range beyond shapewear and showcasing its commitment to empowering women.
Misha Nonoo, Chief Brand Officer at Spanx, underscores the significance of this inaugural UK apparel pop-up. Following successful ventures in prominent US locations like New York, Washington DC, and Miami, the move to Selfridges is a strategic step towards global expansion and accessibility.
Running until December 22, the pop-up caters to diverse sizes, offering products from XS to 3X (UK 4-36), both in-store and online. Founded by Sara Blakely in 2000, Spanx garnered further momentum with a majority stake acquisition by fund manager Blackstone in October 2021, valuing the brand at around $1.2 billion. Blakely’s continued significant equity stake and role as executive chairwoman underscore the brand’s enduring commitment to innovation.
This Selfridges pop-up reflects Spanx’s digital transformation and robust e-commerce presence, aligning with its mission to create groundbreaking products across various categories. Dive into the world of Spanx at Selfridges, where confidence, comfort, and style converge, marking a new era for the brand’s global influence. Explore the revolution today!
