Starting in New York City on October 27, it will subsequently make appearances in Washington, D.C. on November 4 and Miami on November 11. The brand is all set to showcase its extensive collection of wardrobe essentials that effortlessly blend style and comfort, designed to empower and boost the confidence of women for any occasion.
What makes this experience even more intriguing is the collaboration with Nigerian-Australian artist Nkosi Ndlovu. Nkosi’s artwork beautifully celebrates the various twists and turns that shape the female experience. Guests visiting the pop-up stores will have the opportunity to engage with this artwork through an interactive installation while exploring Spanx’s latest apparel collections.
Chief Brand Officer Misha Nonoo expressed her excitement about this endeavor, stating, «This is the first time we’re bringing Spanx apparel to the public with a retail experience. It’s time. At Spanx, we are driven by our commitment to solving shared wardrobe problems and helping women juggle the many roles they take on every day. We create intuitive designs that let her take on her world, her way.»
Following the pop-up events in the United States, Spanx has exciting plans to take its retail experience across the Atlantic to London. It will be setting up shop at Selfridges from November 20 through December 22 and beyond, just in time for the holiday season.