Experience the epitome of Spanish fashion at the groundbreaking combined event by Hyve Group’s Pure London and Just Around The Corner (JATC) in February. In collaboration with Spain Export body ICEX, the Spanish Federation of Clothing Companies FEDECON, and educational body FICE, the Olympia London show (11-13 February) emerges as a pivotal platform for Spanish designers venturing into the dynamic UK fashion market.
Melissa Ramage, International Development Manager at Pure London x JATC, notes, «The UK Fashion market actively seeks new international designers and exciting collections every season. With the provided funding, we’re ensuring our visitors discover precisely what they’re looking for.»
Among the stellar Spanish lineup are leading fashion brands like Rubísnacks, NKN Nekane, Luna Llena, Vilagallo, WearItBe, and Compañía Fantástica. The JATC Shoes & Accessories destination boasts renowned names, including boot brand ALPE, eco-friendly footwear brand Natural World, and the stylish bag/accessories brand Lefrik.
The first-ever combined Pure London X JATC event adopts the captivating theme ‘Cabinet of Curiosity,’ crafted in collaboration with the trend agency partner Vesuvius. This theme promises to «transport us to another world, a lively new direction in fashion that inspires a sense of wonder, experimentation, and joy.»
Setting the stage for this landmark event, the theme ensures buyers encounter a transformed show with an increased number of inspirational fashion designers and brands. The focus on Spanish fashion underscores not only creativity but also Pure London and JATC’s commitment to bringing global innovation to the forefront of the UK fashion scene.
Don’t miss the chance to be part of this Spanish fashion extravaganza, shaping the narrative of international style at Pure London X JATC.
