South Coast Plaza is taking its luxury retail offerings to new heights, with an array of new stores set to open in time for the holiday season and throughout 2024.
Among the exciting additions to this renowned international shopping destination are the recently inaugurated boutiques of iconic brands like Graff and Van Cleef & Arpels, as well as the introduction of Byredo.
Looking forward, South Coast Plaza will welcome a range of globally acclaimed brands, including Balmain, Bucherer, Palm Angels, Jil Sander, Maison Margiela, Alaia, TYR, and Jacques Marie Mage.
The luxury retail lineup is set to expand further with prominent names such as Giorgio Armani, Marni, Lanvin, Cartier, Bulgari, Gucci, and Balenciaga, all poised to unveil their redesigned, relocated, and significantly enlarged boutiques.
The exclusive Graff boutique at South Coast Plaza is a standout Southern California destination, one of just eight Graff boutiques in the entire United States. Located on level two in Jewel Court, this expansive salon features a dedicated high jewelry room showcasing unique and exquisite pieces.
Marc Hruschka, President and CEO at Graff USA, expressed his enthusiasm, stating, «The opening of Graff South Coast Plaza marks a significant milestone as we expand our presence across the United States.»
Meanwhile, Van Cleef & Arpels has embarked on a grand transformation, relocating, redesigning, and significantly expanding its South Coast Plaza boutique. Spanning an impressive 4,200 square feet, this represents the maison’s first-ever renovation and reimagining of its long-standing original location, infusing new life into its presence at South Coast Plaza.
Helen King, President and CEO of Van Cleef & Arpels, Americas, shared her excitement, stating, «We are thrilled to unveil this new location of our beloved boutique. South Coast Plaza is one of our most important jewels on the West Coast.»
Lastly, the introduction of Byredo enhances the shopping experience, offering a wide range of products, from fragrances and beauty items to home goods, leather goods, and accessories.
Ben Gorham, Founder & Creative Director of Byredo, emphasized the significance of this move, saying, «South Coast Plaza has a magnetic reach, drawing in a diverse audience who journey to this destination. It’s another milestone for us in the California retail landscape.
