Embarking on a transformative journey, SMCP, the influential force steering French fashion labels Sandro and Maje, has forged a strategic alliance with Reliance. This groundbreaking collaboration aims to redefine the luxury fashion landscape in India, introducing accessible opulence to a market ripe for sophistication.
Isabelle Guichot, SMCP’s CEO, underscores the strategic timing of this venture, capitalizing on India’s affluence and the burgeoning demographic of the younger generation. With a vision to pioneer accessible luxury in a market hungry for innovation, SMCP’s foray into India is poised to set new standards.
While SMCP has tested waters through outlets in luxury hotels, the partnership with Reliance Brands signifies a bold expansion into the retail realm. The Jio World Plaza mall in Mumbai emerges as the prestigious stage for this European invasion, featuring exclusive SMCP stores.
While financial details remain confidential, Reliance Brands secures its role as the exclusive distributor of Sandro and Maje in India. Ambitious plans are on the horizon, with Reliance envisioning the launch of approximately 10 SMCP brand stores in the next three to five years, starting with the iconic Mumbai mall by Mukesh Ambani.
Reliance Brands, a subsidiary of Mukesh Ambani’s Reliance Retail Ventures, boasts partnerships with elite European and American labels like Bottega Veneta, Burberry, Valentino, and Tiffany. This collaboration between SMCP and Reliance Brands marks a fusion of French chic and Indian sophistication, offering consumers a taste of accessible luxury. Brace yourself for a fashion revolution as India enters a new era of style evolution with SMCP and Reliance at the forefront.
