Skims, the renowned women’s shapewear brand co-founded by Kim Kardashian in 2019, is venturing into the world of men’s underwear with the official launch of Skims Mens. The debut comes with an impressive ‘All-Star’ campaign featuring iconic athletes Neymar Jr, Nick Bosa, and Shai Gilgeous-Alexander. Captured by the talented Donna Trope, who has a history of collaboration with Skims, each athlete epitomizes excellence in their unique style and appeal.
Kim Kardashian, founder and creative director of Skims, expressed her enthusiasm for this significant move, stating, «The expansion into the men’s apparel market is a major milestone for the brand and a testament to Skims’ commitment to providing solutions for everyone. Featuring icons like Neymar Jr in our launch campaign, along with NBA All-Star Shai Gilgeous-Alexander and NFL’s top defensive player Nick Bosa, speaks volumes about how Skims has evolved into a brand that offers comfort to all audiences, not just women. I’m incredibly excited about this next chapter for Skims and can’t wait for everyone to experience our amazing products.»
Skims Mens introduces a range of technically crafted briefs, ultra-soft boxers, tanks, and tees, all built on the principles of comfort, fit, and superior movement. The initial release includes three distinctive collections:
- ‘Cotton’: Essentials crafted from a soft, mid-weight cotton blend.
- ‘Stretch’: Foundation pieces designed to maintain their shape.
- ‘Sport’: Specifically created to enhance athletic performance with lightly compressive base layers.
This men’s collection will be exclusively available on Skims.com starting from October 26 at 9 AM PST. It offers an extensive size range, from XS to 5X, with individual pieces priced from $16 to $54, and packs ranging from $42 to $98.
Jens Grede, CEO & co-founder of Skims, underlines the brand’s decision to expand into this category, emphasizing that men already make up over 10% of Skims’ existing customer base. Entering the $111 billion US men’s apparel market signifies a significant opportunity for the business as it continues to reach new demographics and disrupt new categories for the next generation of consumers.
