N Brown, the parent company of the popular inclusive sizing brand Simply Be, has taken a strategic step towards bolstering its team and expanding its talent pool. The appointment of Heidi Kenyon-Smith as the new General Manager for Simply Be marks a significant move in the company’s ongoing transformation.
While N Brown oversees three «strategic» brands, including JD Williams and Jacamo, Simply Be has emerged as one of its top performers, with substantial potential for further growth and improvement.
Heidi Kenyon-Smith’s selection for this role is underpinned by her extensive expertise in digital marketing, women’s fashion, and media. With over two decades of experience in the industry, she brings a wealth of knowledge to her new position. Her previous role as Managing Director at Dentsu media agency, iProspect, has prepared her well for this challenge.
As part of N Brown’s core brands, the growth of Simply Be is a fundamental element of the company’s strategy for success. Heidi’s appointment underscores N Brown’s commitment to investing in top-tier talent as it embraces a more agile way of working during its ongoing strategic transformation.
In her new role, Heidi Kenyon-Smith will be tasked with accelerating growth, focusing on the delivery of strategic, commercial, and customer-focused outcomes. Her responsibilities include ensuring an exceptional end-to-end shopping experience for Simply Be’s customers, boosting customer loyalty, and expanding the brand’s market presence.
Heidi Kenyon-Smith will officially assume her role in the New Year and will report directly to Sarah Welsh, N Brown’s CEO of Retail.
