This move is aimed at accelerating strategic growth initiatives across all global markets where Shein currently operates.
Marcelo Claure, an existing investor in Shein, brings significant leadership and experience to the brand. Donald Tang, executive chairman of Shein, emphasized Claure’s role in strengthening the company’s business development and strategy in key markets. Shein’s goal is to localize its business for the benefit of customers and communities worldwide, and Claure’s expertise in scaling global companies will be instrumental in achieving this objective.
Marcelo Claure previously served as the CEO of SoftBank Group International and assumed the role of chairman of Shein Latin America in January 2023. Under his leadership, Shein successfully launched its marketplace in Brazil and committed substantial investments to localize manufacturing operations in the country, creating thousands of jobs in the process.
In addition to his new role as group vice chairman, Marcelo Claure will continue to serve as chairman of Shein Latin America. He will collaborate closely with Shein’s founder and CEO, Sky Xu, and the global executive team.
Claure praised Shein’s unique business model, which empowers designers and local suppliers worldwide, making personalized fashion accessible to a global audience. His appointment is expected to further enhance Shein’s growth and localization efforts.