Dive into the festive spirit as Shein collaborates with Forever 21 to unveil a dazzling ‘Home for the Holidays’ pop-up in the heart of Times Square, gracing Forever 21’s flagship store until Sunday.
This immersive experience showcases Shein’s meticulously curated home and gifting products across six distinctive rooms, each exuding a unique aesthetic—from laid-back California casual to eclectic design and opulent glam.
Explore these carefully curated spaces, shop for exclusive products, and immerse yourself in the holiday ambiance. Beyond themed rooms, the pop-up boasts dedicated sections for apparel and a holiday gift guide. To add a touch of interactivity, Shein introduces a captivating game. Navigate through the space, play the interactive game, and earn scores translating into various levels of coveted gift cards.
As a delightful bonus, attendees can capture Instagram-worthy moments, seamlessly place orders for their favorite finds using QR codes, and relish complimentary treats while securing custom tote bags.
George Chiao, U.S. president of Shein, expressed his excitement about the ‘Home for the Holidays’ experience, stating, «Through Shein ‘Home for the Holidays,’ we are thrilled to bring our home and gifting products to life with this curated experience. Our hope is that as customers explore each room in the space, they will see that Shein is the go-to marketplace for all lifestyle products and their one-stop shop for gifts this holiday season.»
In a recent announcement, Shein and Forever 21 revealed an expanded partnership, with Shein taking charge of designing, manufacturing, and distributing a Forever 21 line of apparel and accessories, spanning sportswear, athleisure, and swimwear.
