Introduces a groundbreaking AI-driven campaign alongside the launch of its latest product, The Sheepscape crewneck. This innovative campaign pays homage to nature and innovation, utilizing advanced AI techniques to seamlessly integrate sheep into the visuals without the need for live animals. Emphasizing a commitment to animal welfare and minimizing the carbon footprint, Sheep Inc. ensures no disturbance to actual sheep during the process.
The Sheepscape crewneck, crafted from blue, green, or orange Merino wool and priced at £290, transcends traditional fashion. It serves as a symbol of Sheep Inc.’s dedication to quality and sustainability. Co-founders Edzard van der Wyck and Michael Wessely assert the brand’s role in shaping a responsible and imaginative future in the ever-evolving fashion landscape. This campaign signifies a pioneering stride towards a fashion industry that prioritizes environmental consciousness, ethical values, and the enduring pursuit of surprise and delight.
