Shackleton, the celebrated British brand synonymous with top-quality performance apparel and extraordinary expedition experiences, has just unveiled its inaugural permanent store in the heart of London’s prestigious Piccadilly. With a storied heritage and a mission to «inspire, empower, and equip individuals to live courageously,» this new store is set to become the epicenter of global exploration in central London.
The store’s grand opening coincides with the debut of Shackleton’s AW23 collection, showcasing a comprehensive range of expedition-grade performance apparel. This collection encompasses an impressive array of parkas, down jackets, snug knitwear, and an assortment of accessories. But Shackleton goes beyond offering premium apparel; it has also introduced its women’s collection, featuring the pioneering Polar Expedition Pulk Suit, a design crafted exclusively by and for women.
Recognizing the evolving preferences of post-pandemic consumers, Shackleton is proud to present the ‘Shackleton Challenges’ collection of expedition experiences. These adventures span a wide spectrum, from Polar Skills training in Norway to conquering Alpine summits, with numerous thrilling journeys on the horizon.
In addition to its apparel and experiences, the store serves as a sanctuary for explorers and adventurers. Customers can engage with record-breaking members of the Challenges expedition team, gaining valuable insights into the available itineraries, each holding the promise of life-transforming experiences.
Moreover, during the expedition season, the Shackleton store will host an array of captivating speakers, drawn from the realms of exploration, polar expeditions, and beyond. These speakers will regale audiences with their groundbreaking and innovative stories, fostering an atmosphere of inspiration and discovery.
Shackleton’s new flagship store is a testament to its unwavering commitment to product excellence and experiential adventure, cementing its status as a hub for exploration in the heart of London.
Explore, Discover, and Find Inspiration at Shackleton’s new Piccadilly store—the gateway to your next remarkable adventure.
