The Swedish Fashion Council (SFC) has taken the wraps off the much-anticipated lineup for the forthcoming SFC Fashion X Stockholm event, scheduled to run from November 7 to November 11, 2023.
This five-day extravaganza is a dedicated platform for brands with a groundbreaking vision, those who are leading the charge in reshaping the fashion landscape. It offers these visionary brands a unique opportunity to challenge conventions, experiment with fresh concepts, and revolutionize their business models.
SFC Fashion X Stockholm will shine a spotlight on esteemed SFC Incubator brands, a roster that includes All-In, Avavav, Feben, Hodakova, Louis Abel, Petra Fagerström, Rave Review, and Tuttolente. These brands will curate captivating experiences across the city of Stockholm and its neighboring areas. Attendees can look forward to enthralling fashion showcases, thought-provoking presentations, immersive exhibitions, innovative screenings, captivating performances, and more.
But the event doesn’t stop at the runway. It will also host a thought-provoking roundtable discussion featuring industry leaders from the United Nations Alliance for Sustainable Fashion, McKinsey, Eriksson, and Polestar. This discussion will delve deep into the critical topic of transformation within the fashion industry.
For the general public, there will be a plethora of immersive experiences to enjoy, including the enlightening SFC Fashion X Talks and the vibrant After Party, a collaboration with Dazed hosted at the iconic Värmeverket venue. What’s more, the event will introduce the groundbreaking SFC Repair Studio, a collaboration with the renowned Swedish design and repair studio Main Nué, hosted at Polestar. Additionally, the SFC Gift Shop, hosted at the contemporary store Ettresex, will offer exclusive items for sale from the SFC Incubator.
The timing of the event aligns perfectly with the release of the second edition of SFC’s Fashion Transformation Report, providing valuable insights and the latest statistics on the Swedish fashion industry.
Jennie Rosén, CEO of the Swedish Fashion Council, shared her vision, stating, «With SFC Fashion X Stockholm, we aim to explore innovative formats and new ways of experiencing fashion that transcend the traditional fashion week model. To drive the evolution of the fashion industry, we need to embrace new business models and collaboration methods, infused with innovation and creativity. Our goal is to spotlight disruptive players and leaders spearheading the transformation of the fashion industry, ultimately positioning Sweden on the global stage.»
Since 2018, the SFC has shifted its focus from hosting Stockholm Fashion Week to addressing the evolving landscape and challenges within the fashion industry, along with the necessary actions to navigate these changes. The inaugural SFC Fashion X event took place in November 2022 and has now become an annual fixture in Stockholm, Sweden, a hotbed of innovation in the fashion world.
