Sézane, the Parisian women’s fashion brand founded by Morgane Sézalory in 2013, is making significant strides in its retail expansion. This autumn, the brand, known for its unique ‘apartment’-style stores, has opened a new location in Lyon, France, launched a pop-up store in Hamburg, Germany, and is set to inaugurate a second boutique in London.
Sézane, originally established as an affordable luxury Direct-to-Consumer (DNVB) brand, has enthusiastically embraced physical retail. Earlier this year, it unveiled a highly anticipated store in Paris’s chic Marais district, and recently expanded to Lyon, highlighting a collection of cozy and vibrantly colored knitwear.
The Lyon store, situated at 31 rue du Président Edouard Herriot, welcomed its first customers on October 2, marking Sézane’s debut in the French city. The store showcases the brand’s ready-to-wear collections, leather goods, including the popular ‘Victor’ handbag in its updated version for the autumn season, and a selection of exclusive items.
Sézane currently operates five stores in Paris and is also available at the renowned Le Bon Marché department store. Additionally, the brand has ‘apartments’ in other French cities like Bordeaux, Aix-en-Provence, and Lille, where it has provided space for its menswear counterpart, Octobre Editions, led by Arthur Person.
Sézane, with a global outlook, has expanded its reach beyond France. After testing the market with pop-up stores in cities like Amsterdam, Brussels, and Vienna, Sézane is continuing its international expansion. On October 6, it opened its first temporary store in Germany, a 159 square-meter space located at 23 Poststraße in Hamburg, showcasing Sézane’s 1970s-inspired, brightly colored womenswear.
Sézane’s international retail presence includes locations in London, ‘apartments’ in cities like Los Angeles, New York, and San Francisco, as well as pop-up stores in Seattle (opened in September, active until the end of 2023) and Boston (active since this summer).
In London, where Sézane has had a presence since September 2018 with a boutique in the Notting Hill district at 233 Westbourne Grove, the brand is expanding to a premium location. On Friday, November 3, Sézane will open a new corner boutique at 28-29 Marylebone High Street. In this upscale central area of London, Sézane will showcase its womenswear collections, the menswear range by Octobre Editions, and several items exclusively developed for the UK market.
Explore Sézane’s latest stores in Lyon, Hamburg, and London, and experience their unique fashion offerings in these vibrant European cities.