Explore the outdoors with Sealskinz, the iconic British waterproof brand, as it debuts its highly-anticipated pop-up store in the UK. Acquired by Ray Kelvin, founder of Ted Baker, Sealskinz is set to redefine outdoor fashion with a seamless blend of heritage and style.
Situated on Marylebone Lane, this pop-up caters to adventurers of all kinds, from city cyclists to wet-weather hikers and fishermen. It introduces the ‘Vitae’ collection, a stylish fusion of fashion and function, showcasing the brand’s iconic waterproof socks, hats, and gloves.
Ray Kelvin’s influence extends to the design of the ‘Vitae’ collection, a groundbreaking expansion introducing comfortable, stylish, and weatherproof pieces. The collection, available at the pop-up, aligns with the growing trend of urbanites embracing an outdoor lifestyle.
Beyond style, the ‘Vitae’ collection emphasizes sustainability, featuring pieces crafted from eco-friendly yarns such as bamboo and organic cotton. Kelvin’s signature injection of color adds vibrancy, making it an ideal choice for those seeking functionality and style in outdoor pursuits.
Kelvin envisions Sealskinz as a household name in the outdoors space for the modern consumer. The pop-up store, a tangible expression of this vision, invites both loyal and new customers to explore the ‘Vitae’ collection and the broader range up close.
Sealskinz, led by Ray Kelvin’s vision, is on a mission to redefine outdoor fashion. Step into the world of Sealskinz at the pop-up store, where heritage meets style, offering top-quality gear for your outdoor adventures. Embrace the outdoors with confidence and distinctive design from Sealskinz.
